Chapter Nine:
....SSSocial
and Cultural Context
Learning Objectives
- Describe the interests of social and cultural psychology.
- Explain how norms, roles, and rules influence behavior
and cognition.
- Summarize the two controversial studies described
in the text and discuss how they illustrate the influence of roles on behavior.
- List and explain reasons why people obey authority.
- List and explain various sources of social identity.
- Summarize the principles and components of attribution
theory.
- Define attitudes and identify important influences
on attitudes.
- List and explain persuasive and manipulative
techniques of attitude change.
- Discuss some reasons for conforming to social pressure
in a group.
- Explain the ways decision making and individual
behavior can be influenced by group processes including diffusion of responsibility,
deindividuation, groupthink and group polarization.
- Define altruism and list the factors
that lead to altruistic behavior.
- Discuss the factors that lead to
dissent and nonconformity.
- Define ethnocentrism and explain its consequences.
- Describe ways in which stereotypes are useful
and discuss three ways in which they distort reality.
- Define “prejudice” and describe the psychological,
social, and economic factors that perpetuate it.
- Discuss the approaches that have been taken
to reduce prejudice and conflict between groups, and describe their outcomes.
