Chapter Nine: Behavior in Social and Cultural Context

Identity, Attributions, and Attitudes

INTRODUCTION

Social cognition examines how the social influences affect our thoughts, beliefs, memories, and other cognitive processes.

WHAT'S AHEAD


KEY CONCEPTS

Self-Identity
Attributions
Attitudes

 




Self-Identity (p.304)

INTRODUCTION

Social identities are important to our self-concept, but they sometimes collide in multicultural societies.


KEY CONCEPTS EXPLAINED

Outcomes When Acculturation and Ethnic Identity Collide

Acculturation is:
 

Ethnic Identity is

Strong

Weak

Strong

Bicultural

Assimilated

Weak

Separatist

Marginal

 
Outcomes Explained:


GLOSSARY

social cognition  

social identity  
 

ethnic identity  
 

acculturation  


LINKS About Acculturation and Ethnic Identity



Attributions (p.306)

INTRODUCTION

We are constantly creating explanations about our own behavior and the behavior of others.

KEY CONCEPTS EXPLAINED

GLOSSARY

attribution theory  

fundamental attribution error  

self-serving bias  

just-world hypothesis  

LINKS About Attributions

Attitudes [p.307]

INTRODUCTION

An attitude is a relatively stable opinion which is composed of cognitive and emotional elements.


KEY CONCEPTS EXPLAINED

...Where Do Attitudes Come From?


...Friendly Persuasion

Repeated exposure, endorsements, and "good feeling" associations are ways of changing your attitudes.



...Coercive Persuasion - Brainwashing

 
  1. Person under physical or emotional distress.

  2. The person's problems are defined simplistically, and simple answers are offered repeatedly.

  3. The leader offers unconditional love, acceptance, and attention.

  4. A new identity is created.

  5. The person is subjected to entrapment. rewind to entrapment discussion.

  6. The person's access to information is controlled.

LINKS About Attitudes and Coercive Persuasion



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