Invitation to Psychology Interactive Chapter Guide Contents Chapter Nine: Behavior in Social and Cultural Context INTRODUCTION Social and cultural forces make human beings less independent than we would like to think. Some of the effects will surprise you. KEY CONCEPTS Each link will take you to a specific concept section of the Interactive Chapter Guide: Role and Rules Identity, Attributions, and Attitudes Individuals in Groups Cross-cultural Relations Taking Psychology with You: Travels Across the Cultural Divide Looking Back: Review of the What's Ahead Questions First Concept: Roles and Rules