Chapter Eight: Learning

Classical Conditioning in Real Life

INTRODUCTION

Conditioning affects us everyday in many ways.

WHAT'S AHEAD

KEY CONCEPTS

Accounting for Taste
Learning to Like
Learning to Fear
Reacting to Drugs

 




Accounting for Taste [p.267]

INTRODUCTION

Wonder why there are some foods you can't stand?


KEY CONCEPTS EXPLAINED


Taste Aversion
  Original reflex   US (stomach flu) --> UR (nausea)
  CS associated with US CS (taste of sauce) + US (flu) --> UR (nausea)
  CS presented alone CS (taste of sauce) --> CR (nausea)




Learning to Like [p.267]

INTRODUCTION

Why do tv ads play music you like in the background?


KEY CONCEPTS EXPLAINED


Advertising - John Watson messes with your mind
  Original reflex   US (popular tune) --> UR (positive emotion)  
  CS associated with US CS (product) + US (popular tune) --> UR (positive emotion)  
  CS presented alone CS (product) --> CR (positive emotion)  


LINKS About Classical Conditioning and Advertising



Learning to Fear [p.268]

INTRODUCTION

Many of your worst fears and phobias are the result of classical conditioning.


KEY CONCEPTS EXPLAINED

Poor Little Albert's Phobia  
  Original reflex US(Noise) --> UR (Fear)
  CS associated with US CS (Rabbit)+ US(Noise) --> UR (Fear)
  CS presented alone   CS(Rabbit) --> CR (Fear)


Counterconditioning   How to eliminate conditioned fears
  The conditioned fear   CS(Rabbit) --> CR (Fear)
  Incompatible response   US(Milk and Crackers) --> UR (Pleasant Feeling)
  New Association   CS(Rabbit) + US(Milk and Crackers) -> UR (Pleasant Feeling)
  Fear Eliminated   CS(Rabbit) --> CR (Neutral Feeling)



Systematic Desensitization A conditioning technique used by clinical psychologists to treat phobias
 

fast forward to Chapter 11 to view systematic desensitization



GLOSSARY

counterconditioning  
Phobia  



Reacting to Drugs [p.269]

INTRODUCTION

A compensatory bodily response to an unconditioned stimulus can spell trouble if the stimulus is a drug.


KEY CONCEPTS EXPLAINED

LINKS About Classical Conditioning
A Review of some important contemporary studies.  



Next Topic - Operant Conditioning..........................................Chapter Contents